Marketing Logic 360
Search engine optimization (SEO) focuses on getting your company to the top of the search engines. It varies from PPC (pay per click) whereas you don’t need to pay to get to the top of the list.
There are many aspects that are involved in SEO. Just to name some are:
• Keywords
• UX (user experience)
• Content
• Indexing
• Keeping the Site Fresh and Updating
• Maintaining a Social Presence
• Being Mobile Friendly
• And So Much More
Maintaining relevancy is one of the most important for searches. No one likes it when they enter a search queue, click on something and find out it is not what they are looking for. This increases your bounce rate (when someone goes to a page and leaves without clicking anywhere else). Using the correct keywords for something that someone is searching for is number one.
User Experience
If the UX is bad, your visitors will not be pleased with your site. Trying to navigate around a site where links are hard to find, information is scarce or not relevant, no call to action, etc. A good UX will keep visitors coming back over and over which helps out your ranking.
The content on your site is vital to the user. This not only includes, but only limited to, the wording, but also the images that appear on the page. When the wording on the page is uninteresting or not relevant, users will leave the page. The images also matter in the sense that if they are not descriptive, the same applies.
You can have the best website in the world, if the search engines don’t know it exists, it doesn’t matter. Properly submitting a sitemap to the search engines plays a big part in this. This includes all of the big ones, not just Google (Yahoo, Bing, Yandex, Baidu, etc). Proper indexing lets the search engines know your site exists.
Keeping it Fresh
Stale or outdated content is boring for anyone. If by chance you do have users coming back to your site, if they keep seeing the same thing over and over they are more than likely to not come back anymore.
Search engines also appreciate this. They know that you are aware of keeping your site fresh and updated.

These are just some of the aspects of SEO. Contact us for a free evaluation of your site and what methods can be used to help improve your SEO plan. We can go over everything with you in real time giving you options on what should be done to help you get to the top.

It is a proven fact that 60% of business owners and marketing directors that go through the AdWords Performance review walk away with new valuable information about how to improve their AdWords results. The remaining 40% understand the value we can bring to the table and hire us on the spot.

Call us and talk to one of our Senior Media Advisers to schedule your assessment today! We will help you prevent a wasted budget, missed opportunities and a loss of market share.

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